- UI & UX
- Marketing
- Branding
User interface and user experience design is my area of expertise, my bread and butter so to speak. They encompass almost all design across the digital space with the primary focus being on creating a pleasant experience for the end-user. This is achieved by importantly making sure the design works, accomplishes its goals and is seamless in doing so. Below is what I do within the UI & UX field.
Most people think of marketing when they think about what graphic design is. A lot of companies and causes depend on great marketing design to attract their desired target audience by tapping into their needs, wants and awareness of a product, service, cause or brand. Graphic design is used a lot in marketing as people will often always find visual content more appealing.
Branding is the face of a brand or organisation as well as the ethos behind them. It includes things like the visual identity of a brand, their social media strategy, brand guidelines and even the way they communicate with their audience. Branding is usually at the top of the pyramid and often the most important part to get right when combining it with other fields such as marketing and UI/UX design.
